There is Data Gold Nugget in your mountain of ordinary data. No human look can find these buried treasures. The power of computer does the work of sifting through the waste of your data. Data reduction is an old science, but Data Mining is a relatively young practice.
From analyzing customer purchase, new market patterns will be discovered on cross-marketing or affinity marketing. Micro-marketing campaigns will explore theses new niches. Specific advertising will target potential customers with better precision. In today's fiercely competitive business environment, companies need to turn those terabytes of raw data into significant insights to guide their marketing, investment and management strategies.
Similarly, financial analysts are ploughing through huge set of financial records, Stock Market information in order to make investment decisions. Time Series analysis forecast future values together with it predictability. Multidimensional analysis helps detection of fraud. 3D projection of the hypercubic results helps recognize pattern.
Some retail companies have achieved a payoff of 10 to 70 times their initial Investment.
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For More Information Contact:
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Tél. : +4179 212 61 30
FAX : +331 737 299 74
E mail : tecvis@iprolink.ch
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Last modified: janvier 05, 2006